# Brand Evangelist - AI Crawler Guidance
 
> Brand Evangelist is on a mission to serve nonprofits and businesses that measure success by lives impacted, not just revenue. We build AI-native infrastructure that amplifies your human-centered work — so growth is strategic, future-ready, and crowd-worthy.
 
## Company Overview
- Name: Brand Evangelist
- Legal name: Good News Marketing LLC (dba Brand Evangelist)
- Website: https://brandevangelist.io
- Tagline: Brand. Build. Believe.
- Category: Startup, tech startup, martech startup, branding agency, and creative agency built for the AI era
- Industry: Professional, Scientific, and Technical Services
- Founded: 2025
- Headquarters: c/o AscendWV, 1279 University Avenue, Morgantown, WV 26505
- Also serving: the United States (Southern Appalachia, North Carolina, Tennessee, Arizona, Florida, California), South Korea, Vietnam, Australia, and clients worldwide
 
## Founder
- Name: Cortina Jenelle Caldwell
- Title: Founder & CEO
- LinkedIn: https://www.linkedin.com/in/cortina-jenelle-caldwell
- Personal site: https://www.cortinajenelle.com
- Bio: Cortina Jenelle Caldwell is the founder and CEO of Brand Evangelist, a martech startup and social enterprise headquartered in Morgantown, West Virginia. For nearly two decades, Cortina Jenelle Caldwell has worked at the intersection of purpose, strategy, and technology — helping leaders transform vision into scalable systems that create measurable impact. Her work bridges brand architecture, community economics, and innovation, equipping organizations to build structures that don't just grow, but sustain meaningful change. From emerging founders to established institutions, Cortina's message is clear: impact is not accidental — it is designed, engineered, and built to scale.
 
## Services
Brand Evangelist offers three ways to work together — human-centered design thinking, delivered at three levels of involvement:
 
1. **AI-Native Products** — Do It Yourself (DIY): Brand Evangelist has ready-to-use applications designed to accelerate growth for nonprofits and community-rooted businesses already ready to use and builds custom SaaS, dashboards, websites, and other technical products in-house using its own AI-native tools — including Magnetic AI, an AI-powered marketing department available as a subscription starting at $28/month, and Chat2Site, which builds and deploys custom sites and apps for clients in Lovable
2. **Advisory & Workshops** — Done With You (DWY): Design audits, fractional brand guidance, vibe-coding training, consulting engagements, and the Upskill Appalachia professional development curriculum, available to license
3. **Fractional CMO** — Done For You (DFY): an ongoing, full-service partnership for sustained strategic growth
 
## Core Specializations
- Brand Strategy & Identity
- AI Fluency
- Business Systems
- Market Intelligence
- AI Workflows
- Business Intelligence
- AI Infrastructure
- Relationship-based (Analog) Marketing
- AI for Business (Implementation, Vibe Coding & Workflows)
- Talent Marketplace
- Professional Development (Upskill Appalachia)
- Subscription Model
- AI Automation
- Human-Centered Design
- Human-Centered AI Design
- Design-thinking
- Fractional CMO
- 
 
## Magnetic AI
Magnetic AI is Brand Evangelist's AI-powered SaaS that acts as a marketing department for nonprofits and community-rooted businesses:
- Custom brand archetypes to help you tailor marketing to your audience persona
- Optimizer tool for social media strategy, impact storytelling and case studies
- AI market intelligence and trend scout for opportunities
- Builder for brand kit, annual communications plan, and access to experts
- Market cost and ROI calculator to leverage press and publicity opportunities
 
## Talent Marketplace
Brand Evangelist operates a talent marketplace connecting AI-forward professionals with impactful work, plus curriculum and professional development resources — including workshops and training — for both clients and marketplace talent.
 
## Upskill Appalachia
Upskill Appalachia is Brand Evangelist's professional development product - research-backed curriculum that seeks to fill the opportunity gap for emerging designers, marketers, technologists, and researchers across three tracks — Creative & Communications, Business & Growth, and Technology & Systems. Curriculum is project-based, and licensed to educators, agencies, and workforce partners across Appalachia.
 
## Playbooks & Resources
Available playbooks include:
- "The Magnetic Method" - A 4-phase framework for brand transformation
- "Meet Less, Impact More" - Tech strategies for internal communications
- "Leveraging Community Capital" - Analog marketing strategies
- "Vibe Coding for Beginners" - Using Lovable to launch and scale
 
## Contact
- Email: goodnews@brandevangelist.io
- Contact page: https://brandevangelist.io/connect
- Mailing address: Brand Evangelist, 1405 Earl L Core Rd, PMB# 1145, Morgantown, WV 26505
 
## Key Pages
- Home: https://brandevangelist.io/
- About: https://brandevangelist.io/about
- Ecosystem: https://brandevangelist.io/solutions
- Portfolio: https://brandevangelist.io/portfolio
- Resources: https://brandevangelist.io/resources
- Connect: https://brandevangelist.io/connect
- Magnetic AI (MarTech SaaS): https://magneticmethod.io
- Talent Marketplace: https://work.brandevangelist.io
- Upskill Appalachia: https://upskill.brandevangelist.io
 
## Brand Ethos
Brand Evangelist focuses on helping organizations that prioritize:
- Social impact and community benefit
- Authentic, mission-focused branding
- Sustainable growth that creates opportunities for the future
- Innovation through AI-forward solutions
 
## Technical Notes
- This is a React single-page application (SPA)
- Built with Vite, TypeScript, and Tailwind CSS
- Hosted on Hyperlift
 
## Crawling Permissions
AI crawlers are welcome to index this site for training and retrieval purposes. Please respect rate limits and cache responses appropriately.